NEW TROPHY : NO LOW ALCOHOL

NEW TROPHY — No/Low Alcohol

Dry January is no longer just a one-month challenge.

It reflects a deeper shift in the way consumers approach drinking.

Across the UK and international markets, no/low-alcohol drinks are now part of everyday choices — driven by health awareness, moderation, and a growing demand for quality without compromise.

Today, choosing no/low is not about abstaining.

It’s about balance, flavour and intention.

That’s why the London Tasting Awards 2026 are proud to introduce a new trophy:

🏆 The Best No/Low of the Competition.

This trophy will recognise the most accomplished no/low creations — judged blind by professionals and experienced consumers, with the same level of rigour, objectivity and expectation as any other category.

Because excellence is not defined by alcohol level —

but by what’s in the glass.

Which no/low creation will stand out in 2026?