Published on 2026-08-04

Winning a medal is the easy part — the real opportunity starts the day after the results are announced. Every year, producers submit their wines, beers and spirits to the London Tasting Awards hoping for a gold or silver medal, and every year, some laureates put that medal to work far better than others. This guide walks you through exactly how to transform your London Tasting Awards medal into more listings, more press coverage, and more bottles sold. Why a Medal is a sales tool, not just a trophy A medal from an international competition like the London Tasting Awards is, above all, third-party validation. Buyers, importers, sommeliers and consumers trust an independent panel of experts more than they trust your own marketing copy — and that's precisely why a medal converts so well when used correctly. The London Tasting Awards evaluates entries across wines, beers and spirits through a jury of over 150 international expert tasters, covering 154 spirits categories alone, from whi...