Published on 2026-05-26

At the London Tasting Awards 2026, one product stood above all others in the Ready-to-Drink category: the Notorious Negroni. Bold, bitter, and perfectly balanced, it was awarded the Best Ready-to-Drink Trophy — the highest distinction in its category — following a rigorous blind tasting conducted by a panel of UK buyers, importers, sommeliers and spirits professionals from [X] countries. The London Tasting Awards operates on one fundamental principle: every product is judged completely blind. No labels, no brands, no producer names. Only what is in the glass. This methodology ensures that the results reflect genuine product quality — and that a medal from the LTA carries real commercial weight with trade buyers. Why This Trophy Matters for the RTD Market The Ready-to-Drink category is one of the fastest-growing segments in the global spirits and cocktail industry. The global RTD market is projected to reach over $40 billion by 2027, driven by consumer demand for premium, convenie...