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The London Tasting Awards: a unique competition
London, the iconic cosmopolitan city where the world's greatest treasures come together, is hosting a unique event: the London Tasting Awards! Starting this year, the competition will have the honour of rewarding the most outstanding products in the wine, beer and spirits categories. Every sample, discovery and bold innovation will be tasted in the heart of the British capital, a major meeting place for the world's best products, at a competition open to the whole world and promising excellence.
Our competitions
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NEW for 2026 — Sample shipments from European Union member countries are now simplified thanks to a consolidated shipping solution, in partnership with Hillebrand Gori.More information is available in your producer dashboard.
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Excited to share our latest feature in The Buyer!
Published on 2026-02-11
A huge thank you to Abbie, our Honorary President, for her insights in this article. We dive into what the London Tasting Awards can offer beers, wines, and spirits brands looking to stand out in a competitive market. Beyond the medal, it's about: ✓ Expert evaluation from industry professionals ✓ Credible validation that resonates with buyers ✓ A platform to showcase quality and craftsmanship In an industry where trust and differentiation matter, independent tasting awards provide more than recognition—they provide a competitive edge. Read the full article online!
