About the competition

London Tasting Awards Objectives: Edition 2026

Discover the London Tasting Awards 2025, an exceptional event that celebrates the excellence of Wines, Beers and Spirits. The aim is to highlight superior quality products, by bringing together passionate amateurs and seasoned experts within our juries. Together, they explore and reward the samples that will delight the most demanding palates. By participating, you will help consumers make informed choices and launch London onto the global stage as the tasting capital of the world.

Competition commitments

GUIDE

A benchmark for consumers when making their purchases thanks to the medals given to the award-winning products.

SKILLED JURORS

A rigorous selection of tasters and a check of the skills of each registered taster.

RIGOROUS COMPETITION

The competition is ISO 9001 certified through Armonia, a guarantee of quality, professionalism and a smoothly run competition.

ORGANOLEPTIC ANALYSIS

All participants receive an organoleptic analysis of their samples as well as a comparison with the other products of the jury.

MARKETING TOOLS

Marketing tools to highlight the quality of the medal-winning products for communications, at events or at your points of sale.

PARTNERSHIPS

Become a partner and benefit from the London Tasting Awards network.

Good reasons to participate

Affordable prices and simplified procedures: quick registration in just a few clicks, from registration to award of medals.

High-level tasting: the products are blind-tasted by an international jury who follow a very precise grading scale based on the official sensory criteria of the OIV.

Perfect balance between experts and experienced consumers: the selection of products faithfully reflects both consumer preferences and the opinions of specialist experts, guaranteeing a representative assessment of each sector.

Detailed feedback about each product that is tasted: an explanatory summary is provided after the tasting, detailing the results based on the organoleptic criteria of the judges.

Increased visibility on the English and international market: Effective marketing tools to showcase your products, active communications on social networks and online publication of medals.

Active promotion to consumers: Highlighting award-winning products to reach a wide audience and increase brand awareness on the market.

An exceptional showcase for grape varieties

Many consumers choose based on appellations but also grape varieties, which is why the competition awards a trophy to each grape variety:
Best Chardonnay in the world
Best Pinot Noir in the world
Best Cabernet in the world

Discover

Jurors’ expertise

Tasters are the mainstay of the competition.
Producers who send their products to be tasted put their trust in the Competition, which is responsible for the quality of the tasting. That’s why the London Tasting Awards has set up a multiple-phase process for recruiting and approving tasters.

Validation by the commissioner
The competition commissioner contacts all newly registered tasters to assess their experience and make sure they have the capacities required for tasting. If necessary, a training session is suggested.

A specially-designed, efficient marking scale
To make marking simpler and more homogeneous, a 100-point marking scale is used in the Concours International de Lyon, as it is in all international competitions. The scale allows tasters to decode every aspect of a sample, and then calculate the final score. Tasters receive copies of the marking scale before the tasting so that they can become familiar with it.

Mixed juries to guarantee a range of opinions
The samples are tasted by professionals and amateurs, because let's not forget that most future buyers are amateurs!
We have decided to mix knowledgeable amateurs and professionals in the field at each table, so producers are guaranteed a range of opinions from tasters.