Beers competition
The London Tasting Awards has 65 beer-tasting categories. These include: Top Fermentation Ale, Brown & Black Ale, Amber & Red Ale, Bottom Fermentation Lager, Stout/Porter, Wheat Beer, Flavoured Beer, Special Beer, etc.
The competition follows strict rules concerning its organisation, optimal storage conditions, classification of beers based on numerous criteria, blind tasting, verification of the tasters selected, a 100-point marking scale, etc.
In addition, the competition will take filtration and IBU (International Bitterness Unit) into account in some of the tasting categories.
Competition commitments
GUIDE
A benchmark for consumers when making their purchases thanks to the medals given to the award-winning products.
SKILLED JURORS
A rigorous selection of tasters and a check of the skills of each registered taster.
RIGOROUS COMPETITION
The competition is ISO 9001 certified through Armonia, a guarantee of quality, professionalism and a smoothly run competition.
ORGANOLEPTIC ANALYSIS
All participants receive an organoleptic analysis of their samples as well as a comparison with the other products of the jury.
MARKETING TOOLS
Marketing tools to highlight the quality of the medal-winning products for communications, at events or at your points of sale.
PARTNERSHIPS
Become a partner and benefit from the London Tasting Awards network.
The judges: a qualified tasting panel
Professionals in the field guarantee conformity of the sample, while enlightened amateurs represent consumer tastes.
The tasters are the pillar of the London Tasting Awards. Each sample is blind tasted by an international jury of experts, with a grid based on international sensory analysis criteria.
The balance between professionals and amateurs is essential for the competition: the jury will be composed wine, beer and spirits of professionals (wine merchants, oenologists, sommeliers, producers, etc.) and experienced amateurs, carefully selected by the committee and the commissioner.
The professional is the major player in judging a product, validating the criteria and its quality. The consumer brings a more experimental approach which is sought when buying an award-winning bottle around the world.
The tasting rules will follow the standards of the competitions: blind tasting by at least three tasters using standard organoleptic criteria.
Marketing tools to showcase your success
Medals
The competition awards two distinctions: Gold and Silver medals.
Thanks to the competition’s international fame, products bearing its medals are prized by restaurant owners, buyers and importers from across the world.
We have kept the cost of medals low to avoid increasing the bottle’s cost price.
From £10 per thousand.
Metal plates
Metal plates are wonderful marketing tools, enabling to show consumers that your products have won medals and that they are recognized as among the best in their categories.
Put them on the tasting room wall and display them on your stand at trade fairs!
Diploma
Each award-winner is given a diploma to guarantee traceability of the award-winning batch.
It certifies that the sample was judged in its category and awarded on the basis of its organoleptic qualities.
Website referencing
The list of award-winners is displayed on the competition’s website for all to see.
Throughout the year a web team uses SEO (Search Engine Optimization) to make sure web pages on the award-winning products are well-placed. The goal is to improve their rank in results returned by search engines such as Google, Yahoo and Bing.
A product that is well-referenced in search engines helps make producers better known and can rapidly bring new contacts.