News
Published on 2026-04-23
The London Tasting Awards 2026 has revealed its full results following a blind tasting held on 22 April 2026 in Hackney, London. Products from 30 countries were assessed by an international panel of 20 nationalities — one of the most diverse judging panels in the competition's history.
40...
Published on 2026-02-11
A huge thank you to Abbie, our Honorary President, for her insights in this article.
We dive into what the London Tasting Awards can offer beers, wines, and spirits brands looking to stand out in a competitive market.
Beyond the medal, it's about:
✓ Expert evaluation from industry...
Published on 2026-01-27
Ready to Drink is no longer just a trend — it’s a fast-growing category reshaping the way consumers enjoy cocktails today.
From classic recipes to innovative creations, the London Tasting Awards 2026 now recognise excellence in Ready to Drink cocktails, celebrating balance, flavour, and...
Published on 2026-01-21
NEW TROPHY — No/Low Alcohol
Dry January is no longer just a one-month challenge.
It reflects a deeper shift in the way consumers approach drinking.
Across the UK and international markets, no/low-alcohol drinks are now part of everyday choices — driven by health awareness, moderation, and a...
Published on 2026-01-19
We’re proud to introduce a brand-new category for the 2026 edition:
The Best Cider of the Competition.
As consumer demand for crafted, authentic and high-quality ciders continues to rise, the London Tasting Awards now recognises excellence in this rapidly growing category.
From traditional...
Published on 2025-12-08
Big news for the 2026 edition!
We are pleased to announce our new partnership with Hillebrand Gori, a global leader in beverage logistics, to support producers participating in the 2026 edition of the London Tasting Awards.
Thanks to their Consolidated Shipment service, participants will...
Published on 2025-09-02
In the United Kingdom, medals are more than just recognition — they are a powerful tool for visibility and trust.
Consumer choice driver: In both retail and e-commerce, award stickers on bottles strongly influence purchasing decisions. Shoppers in the UK actively look for these distinctions as...
Published on 2025-04-22
Hundreds of samples from 36 countries were tasted during this 2025 edition of the London Tasting Awards.Tasted, analysed and scored by over 150 international expert palates, these entries reflect current consumption trends and showcase excellence in wine, beer and spirits.
202 gold medals and...
Published on 2024-12-19
The London Tasting Awards is proud to announce its partnership with the Concours International des Cabernets, the Concours des Chardonnay et Pinot Noir.
This strategic alliance highlights the growing importance of grape variety in consumer choices, especially in key markets like the UK, where...
Published on 2024-12-17
We are proud to announce that Sue Eames will be the President of the 2025 London Tasting Awards. With over 30 years of experience at L'Oréal in senior roles across London and Paris, Sue decided in 2012 to fully dedicate herself to her passion for wine and spirits. Since then, she has become a...