News

Published on 2026-01-21

NEW TROPHY — No/Low Alcohol
Dry January is no longer just a one-month challenge. It reflects a deeper shift in the way consumers approach drinking. Across the UK and international markets, no/low-alcohol drinks are now part of everyday choices — driven by health awareness, moderation, and a...

Published on 2026-01-19

We’re proud to introduce a brand-new category for the 2026 edition:
The Best Cider of the Competition. As consumer demand for crafted, authentic and high-quality ciders continues to rise, the London Tasting Awards now recognises excellence in this rapidly growing category. From traditional...

Published on 2025-12-08

Big news for the 2026 edition!
We are pleased to announce our new partnership with Hillebrand Gori, a global leader in beverage logistics, to support producers participating in the 2026 edition of the London Tasting Awards. Thanks to their Consolidated Shipment service, participants will...

Published on 2025-09-02

In the United Kingdom, medals are more than just recognition — they are a powerful tool for visibility and trust.
Consumer choice driver: In both retail and e-commerce, award stickers on bottles strongly influence purchasing decisions. Shoppers in the UK actively look for these distinctions as...

Published on 2025-04-22

Hundreds of samples from 36 countries were tasted during this 2025 edition of the London Tasting Awards.Tasted, analysed and scored by over 150 international expert palates, these entries reflect current consumption trends and showcase excellence in wine, beer and spirits.
202 gold medals and...

Published on 2024-12-19

 The London Tasting Awards is proud to announce its partnership with the Concours International des Cabernets, the Concours des Chardonnay et Pinot Noir.
This strategic alliance highlights the growing importance of grape variety in consumer choices, especially in key markets like the UK, where...

Published on 2024-12-17

We are proud to announce that Sue Eames will be the President of the 2025 London Tasting Awards. With over 30 years of experience at L'Oréal in senior roles across London and Paris, Sue decided in 2012 to fully dedicate herself to her passion for wine and spirits. Since then, she has become a...

Published on 2024-11-27

Do you have a passion for wine, beer or spirits? Do you have tasting expertise or a strong enthusiasm for exceptional drinks? Now is the time to join the prestigious London Tasting Awards 2025 as a taster!  
  Why become a taster?As a taster, you'll play a key role in a world-renowned...

Published on 2024-09-01

We are delighted to announce the launch of the London Tasting Awards, a prestigious event that celebrates product excellence. Designed to celebrate and reward the finest international wines, beers and spirits, the event is a showcase for talent and innovation in the industry. Take part in a...