Notorious Negroni named Best Ready-to-Drink at London Tasting Awards 2026
At the London Tasting Awards 2026, one product stood above all others in the Ready-to-Drink category: the Notorious Negroni. Bold, bitter, and perfectly balanced, it was awarded the Best Ready-to-Drink Trophy — the highest distinction in its category — following a rigorous blind tasting conducted by a panel of UK buyers, importers, sommeliers and spirits professionals from [X] countries.
The London Tasting Awards operates on one fundamental principle: every product is judged completely blind. No labels, no brands, no producer names. Only what is in the glass. This methodology ensures that the results reflect genuine product quality — and that a medal from the LTA carries real commercial weight with trade buyers.
Why This Trophy Matters for the RTD Market
The Ready-to-Drink category is one of the fastest-growing segments in the global spirits and cocktail industry. The global RTD market is projected to reach over $40 billion by 2027, driven by consumer demand for premium, convenient, bar-quality products. Yet in a saturated market, distinguishing genuine quality from clever packaging has never been more difficult.
This is precisely why a Best Ready-to-Drink Trophy from the London Tasting Awards carries such weight: it is awarded not by a single critic, but by a diverse panel of trade buyers, importers, on-trade professionals and informed consumers — the exact people who will ultimately list, recommend, and purchase the product.
• Global RTD market projected at $40Bn+ by 2027
• 24 countries represented in the LTA 2026 jury
• 100% blind tasting — no labels, no bias
A Dedicated Trophy for a Booming Category
The London Tasting Awards introduced a dedicated RTD category to reflect the category’s maturation and commercial importance. Unlike competitions that evaluate RTDs as an afterthought within a broader spirits programme, the LTA treats Ready-to-Drink as a standalone discipline — with its own jury composition, tasting protocol, and trophy.
The Notorious Negroni’s recognition is therefore a statement: premium RTDs can compete on equal terms with their full-bottle counterparts, and the LTA is the platform that validates this.
What the Trophy Means for Buyers & Importers
For UK buyers, importers and on-trade operators looking to expand their RTD offering, a London Tasting Awards trophy provides a clear, credible signal of quality. The Notorious Negroni has been evaluated by the very professionals who will list it — and it came out on top.
Producers and brand owners can access the full AI-generated tasting dossier — including detailed sensory analysis, jury feedback, and benchmarking data — directly through the LTA producer portal.
About the London Tasting Awards
The London Tasting Awards is an independent international blind tasting competition open to producers of wine, beer, spirits, cider, RTD and non-alcoholic beverages worldwide. Held annually in London, it provides credible, impartial evaluation from a jury of trade professionals and experienced consumers — the same decision-makers who shape what appears on UK shelves, wine lists, and import portfolios.
Discover the full 2026 results: londontastingawards.com
Registration for the London Tasting Awards 2027 opens November 2026. Open to producers worldwide — wine, beer, spirits, cider, RTD and non-alcoholic beverages